 Graphic
Design in the Digital World:
Before the days of the Internet, graphic design was the
forte of advertising agencies, print design professionals,
sign companies and artists of all types. With the explosion
of the Internet as a viable marketing tool, companies
started launching websites with the intention to utilize
this new form of media to promote their business or organization
on the web. At first, all a website could display was
background colors, various font styles or sizes and layout
elements. Soon thereafter, the first Netscape browser
was launched and with it the ability to display graphics
on websites, changing the way people view and use the
Internet forever. Soon, companies of all types began
integrating logos, banners, photos and other graphical
elements into their websites. Initially, this lead to
a programmer or some other type of website development
professional doing the design work, instead of graphic
designers who are better suited for visual design. Soon,
though, scores of graphic design professionals learned
the necessary programming basics to be able to work on
web pages and website developers formed methods of bringing
more design elements into their websites. The issue with
these website design solutions is that both graphic designers
and web developers are executing one skill set superbly
but have limited knowledge and experience of the other
skill. The solution is to use a hybrid design team composed
of both graphic design and website design professionals.
Unfortunately, today most web design companies are not
comprised of the aforementioned hybrid design team. However,
at IntraMedia we employ specialists in both the graphic
design and web development professions to design and
implement innovative and compelling graphical design
elements into every website we produce.
Endless Graphic Design Possibilities in Website Design:
With the adaptation of high-speed Internet in recent
years, the possibilities in utilizing graphic design
elements in website design are seemingly endless. Consider
for a moment the obvious graphical design elements
most website users are aware of on a website; logo,
photos and perhaps background images. There are scores
of other uses for graphical elements in web design
that are rarely used due to lack of ability to implement
or develop the necessary technologies and in some cases
the overall absence of motivation to innovate and improve
the way websites are designed and developed. At IntraMedia,
however, we have been innovating, improving and developing
new ways to render graphic design elements into our
websites since 1999. Believe it or not, the circle
or ellipse is one of the hardest things to render in
a web page because of the fact that most computer display
resolutions are made up of tiny little squares better
known as pixels. Regardless of the challenges, at IntraMedia
we constantly develop new ways of rendering compelling
graphic design elements into our websites. From automatically
adaptive gradient arrays and drop shadows to dynamic
shape design implementations, we always push the envelop
in terms of utilizing graphical design elements in
order to produce the best website design possible for
your Internet presence campaign.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on website design services, select
from the links below. |
