 Logo
design has always been an important element in marketing
a company and creating a brand. Since the birth of the
television, logos have been burned into your memory files
whether you realize it or not. Consider companies like
Coca Cola and Pepsi; when you’re shopping in the
grocery store, obviously you recognize the words
"Coke®" and "Pepsi®," but
subconsciously it's the colors, fonts, graphics and design
elements that draw your attention. These logos weren’t
created overnight by any means. Logo design may be one
of the most difficult challenges that a design team faces.
To the basic consumer a logo seems like a relatively
simple graphic. However if you take a moment to consider
what you are looking at you will see many subtle design
elements, some that are attention getting and some design
elements that are faint and slight. Theses subtleties
are what causes your brain to inadvertently commit the
image of the logo to memory, and possibly convince you
that you have to buy it. The design intricacies of the
logo must evoke some kind of positive, compelling, pleasurable
and ,especially, memorable reactions that helps you decide
to select one brand over another. If that wasn't already
a tall order, consider that every single consumer has
a completely different perception of the logo, and the
logos' design must appeal to everyone that sees it! A
successful logo can sell your brand over and over again
for years to come. Luckily, there are companies like
IntraMedia that can orchestrate the design of a successful
logo for your business or organization.
Just as crucial as creating a successful logo is keeping
that logo relevant and successful in promoting your brand
over the years. Like many logos that you grew up with,
they have been revised and redesigned as the consumer
demographics change, as well as the market conditions
and products or services change. Revamping your logo
over the years to evolve and change with your company
is the only way to ensure that your logo retains an accurate
graphical representation of your company’s image. Regardless
of whether your current logo needs redesigning or if
you need a new logo designed for your company, IntraMedia
has the experience, skill and expertise to design a successful
logo for your business or organization.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on website design services, select
from the links below. |
