 Guaranteed
search engine optimization is a bit of an antiquated
term in the world of search engine marketing today. During
the first Internet boom, when search engine optimization
was first being utilized, it was easier to guarantee
favorable and highly visible placements in the search
engines. Competition in popular keyword markets was challenging
back then, but professional search engine marketing companies
that developed effective search engine optimization strategies
could almost always produce guaranteed results, in terms
of high rankings in the search engine result pages (SERPs)
for a particular set of keyword terms. Today, there is
more competition in the search engines than ever. The
search engine technologies are much more advanced, with
100s of factors and elements that can influence the outcome.
Many of the uncontrolled factors that influence the results
today are controlled by the search engine. Thus it's
hard to "guarantee," a particular search engine
ranking like "Top Ten," or "Number One." However,
effective search engine marketing companies can successfully
produce highly visible placements in the search engine
result pages, though specific placements can not ethically
be guaranteed due to those uncontrolled factors.
So What Is Guaranteed In Search Engine Optimization?
Though many search engine marketing companies that have
ethical views and principles that fall inline with
those of IntraMedia don't guarantee specific rankings
or positions in the search engine result pages, they
can guarantee results in terms of highly visible placements
in the search engine result pages which drive high
volumes of traffic to your website. It's important
to understand that search engine optimization is a
highly effective component of any successful Internet
marketing campaign along with other search engine marketing
strategies such as pay per click management (PPCM)
and paid inclusion. Search engine optimization is a
highly effective way of driving a high volume of Internet
search engine users to your website.
For more information on Internet marketing, search engine
marketing (SEM), search engine optimization (SEO,) pay
per click management (PPCM,) please visit our
Internet Marketing
section or select a specific area below. |
