 There
are many different types of search engine marketing companies
across the Internet today. It's important that you understand
the different types of search engine marketing services
that these various companies offer in order to make an
informed decision when selecting a company to initiate an
Internet marketing campaign for your business or organization.
Many search engine marketing companies offer a pay per
click management solution which is mainly based on the
research, management, and maintenance of pay per click
programs such as Google's AdWords, which is a search
engine marketing service that allows a website’s owner
and search engine marketing firms to bid on keywords
that are relevant to their company’s market. Google’s
AdWords PPC components are many times the first few results
that appear on the top and in the right column of the
Google search engine result pages, or SERPs. Being at
the top of the search engine result pages for a popular
keyword term is one of the most desirable positions for
any company on the Internet. Successful pay per click
management requires search engine marketing companies
to research keyword popularity, manage bids on 100’s
or even 1000’s of keyword terms, manage keyword campaign
scheduling (when they begin and end), manage keyword
campaign budgeting, and monitor or adjust keyword campaigns
based on performance. When managed properly by a search
engine marketing company, PPCM solutions can be an effective
means of marketing your company’s brands, products, and services.
Additionally, many other search engine marketing companies
specialize in search engine optimization which is a more
"naturalized" approach to search engine marketing.
Search engine optimization solutions consist of an array of
methods, strategies, and techniques that search engine marketing
companies implement in order for a search engine to place your
website somewhere near the top of the search engine result
pages for keywords relevant to your business or organization.
Most of the time websites are built to create an image
for your company or to sell your company’s products and
services. Unfortunately, unless a viable Internet marketing
strategy was simultaneously implemented along with the
websites design and development it's likely that search
engine marketing elements where not taken into consideration.
Many search engine marketing companies have developed
their own proprietary methods and technologies that can
vary greatly. Search engine optimization is a very specialized
field that requires an intricate and detailed knowledge
of how a search engine works as well as a detailed understanding
of how specifically targeted search engines evaluate,
index, and compile the information on your website. With
the ability of search engine marketing companies to perform
search engine optimization there comes a certain amount
of ethical responsibility. Overuse or abuse of search
engine strategies to gain high rankings in the search
engine result pages for undeserving websites or web pages
is an unfortunate occurrence that Internet marketing
consumers need to be aware of. If an Internet marketing
service seems too good to be true, that very well may
be the case. There are no shortcuts for achieving success
in search engine marketing, so ensure that the search
engine marketing company you work with operates on ethics
and principles, and that the company does not practice
search engine manipulation, which can cause your website
to be banned or removed from search engine indexes.
In conclusion, both types of search engine marketing
services discussed above are effective and successful
at promoting your company’s brand, products and services
in the search engines. Your marketing objectives will
determine which search engine marketing strategies are
implemented. Only an experienced, knowledgeable and ethical
Internet marketing company can determine the search engine
marketing strategy that is right for you; a search engine
marketing company like IntraMedia. IntraMedia offers
expertise in both pay per click management and search
engine optimization for its clientele. For over a decade
IntraMedia has successfully promoted company’s’ websites
on the Internet. IntraMedia has been the trusted source
for Internet marketing, specializing in search engine
marketing since 1999.
For more information on Internet marketing, search engine
marketing (SEM), search engine optimization (SEO,) pay
per click management (PPCM,) please visit our
Internet Marketing
section or select a specific area below. |
