 Since
the beginning of Internet search engines, companies of
all types have sought high rankings for their website
and web pages in the search engine result pages, commonly
referred to as SERPs by search engine marketing professionals.
The coveted top positions of website rankings have given
birth to search engine marketing, a staple for any successful
Internet marketing campaign. Search engine marketing
consists of a variety of different technologies, strategies,
and proprietary methodologies that are utilized to rank
high in the search engines. Pay per click management
and search engine optimization are some of the most widely
used and effective search engine marketing strategies
implemented today. Your company’s presence in the search
engines is vital to the success of any website. The key
to implementing an Internet marketing campaign, whether
it involves securing a high position in the search engine
rankings, or high placed pay per click ads, is being
where search engine users will see you.
Search engine marketing strategies, such as pay per
click advertising, allows more control of how your ads
appear in the search engines. Pay per click ad rankings
are based on the highest bid for specific keyword terms,
so whoever bids the most enjoys the advantage of appearing
at the top of the sponsored ads, which are many times the
first few rankings on the search engine result pages (SERPs).
Other search engine marketing methods that are utilized
to achieve high rankings in the search engines, like
search engine optimization (SEO), is a highly specialized
strategy that only the most experienced, knowledgeable,
and talented search engine marketing professionals can
successfully execute. Search engine optimization is a
highly effective mechanism for achieving desirable search
engine ranks for your website and web pages in the search
engine result pages or SERPs. Unlike pay per click advertising,
search engine optimization has no controls that guarantee
certain results or rankings in the search engine. Rather,
search engine optimization is implemented based on research,
data compilation, and analysis of marketing demographic
information. Search engine rankings are based on 100s
of internal and external elements that all need to be
organized in a particular way in order to yield favorable
rankings in the search engines as well as ensure that
your website and web pages will be organized correctly
in their search engine index.
Whether to use one search engine marketing strategy
over another, or to integrate them together, can only
be determined by an experienced and professional search
engine marketing company. Each Internet marketing campaign
presents a unique challenge and objectives, which requires
a customized search engine marketing strategy to ensure
successful search engine rankings. IntraMedia has been
providing expert Internet marketing and search engine
marketing solutions since 1999.
For more information on Internet marketing, search engine
marketing (SEM), search engine optimization (SEO,) pay
per click management (PPCM,) please visit our
Internet Marketing
section or select a specific area below. |
