 Usability
is the most important aspect of web design. Ironically,
it is often times the most overlooked as well. But if
a visitor cannot use the website to their liking, they
will just leave! In fact, end-users prefer ease of use
more so than the general appearance and many other components
of the website itself.
Building usability into a website is not something that
just any web designer can do. It starts long before any
designing or programming begins and continues to be part
of the process throughout all stages of development.
It's hard to define exactly what a usable website is,
but there are many separate qualities that a usable website
will possess:
- Good visual design
- Easy navigation
- Logical organization of information
- Clearly defined content hierarchy
- Redundant pathways to resources and information
These are just a few examples of many usability factors
that will determine the success of your website on the
Internet.
With over a decade of experience in web design, IntraMedia
has developed the tools and strategies to create the
most up-to-date and user-friendly websites to establish
your business' or organization's Internet presence. Here
are just a few of the methodologies that IntraMedia uses
to ensure the usability of your website:
Website Usability: User Interface Usability Evaluation
We analyze the tasks and actions that users perform while
interacting with a website’s interface. This reveals
any possible usability issues that may arise before
development begins.
Website Usability: User Testing and Quality Assurance
We thoroughly and repeatedly test every aspect of the
website to ensure that technological issues don't affect
the end user’s experience. Website usability issues
can cause some users to get frustrated and stop using
the website. That's why it's so important to do rigorous
testing to catch usability issues early on during the
development stages of the website.
Website Usability: Focus Group Feedback
There are many methods to ensure website usability during
the development stage, though there are sometimes usability
issues that only reveal themselves in a focus group
setting. Analysis of focus group feedback helps gain
insight into how users perceive your website initially
as well as help understand how Internet users will
interact with the website.
IntraMedia provides these services for all of our clients.
As well as creating an effective web design, we also
want your website to be one that your clients will want
to use over and over again.
For more information about other web design topics or
website design services, please visit the web design
area or select from the list below. |
