 Banner
advertising has come along way since the Internet became
a viable marketing tool. Today, banner ads are available
in various types of formats and media such as video banner
ads, audio banner ads, interactive banner ads and textual
/ graphical banner ads. Banner ads of all types have
one primary objective; to capture your attention and
direct you to another website. Most of the time a banner
advertising campaign requires different banner design
and marketing strategy for each website your banner is
on, due to the fact that your banner will appear on scores
of websites, all with different designs, website content
and subject matter. Banner advertising can play an important
role in maintaining a successful Internet marketing campaign.
Banner advertising makes use of other websites’ visitor
traffic to promote the goods, products or services your
company offers through its website. By diverting website
visitors to your website, other website owners can essentially
"sell" their website visitor traffic. The concept
is simple; if a website visitor is finished using one website,
the website owner can still make money when they leave, as
long as the banner is effective at enticing the user to click
on it. Along with other Internet marketing strategies,
banner advertising is a great component of many successful
Internet marketing campaigns. Internet marketing strategies
such as search engine marketing (SEM), its sub-specialties
search engine optimization (SEO), and pay per click management
(PPCM) are many times the primary strategy for progressive
Internet marketing campaigns. Banner advertising can
capture additional website visitors that weren't purposely
searching for your company’s website but were enticed
through effective banner ads.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on Internet marketing and search engine marketing
services, select from the links below. |
