 When
the Internet exploded in the 1990s, businesses and organizations
of all sizes began using the Internet as a means of marketing
their company’s brands, products and services. The difficulty
for many companies was that, though they had an effective
Internet marketing strategy, there was not much easily
interpretable data to analyze. Website server statistical
data more or less told you how many hits you had and
gave a rough idea of where the traffic came from. Today,
website analytics has revolutionized the way website
traffic is compiled and presented.
By utilizing the information compiled and interpreted
by website analytics information you can plan Internet
marketing goals for your website, make adjustments to
current Internet marketing strategies and most importantly,
help you understand who your website visitors are. Website
analytics interprets your website visitor data, so detailed
information on website visitor’s behavior and website
user characteristics can be identified and analyzed.
Understanding who exactly visits your website, how long
they stay, where they came from, where they left your
website and what they were looking for before they visited
your website is the objective of website analytics. This
information is crucial to the success of any Internet
marketing campaign, that's why it's important to select
an Internet marketing company that has the knowledge,
experience and methods to successfully utilize website
analytics data to establish and maintain a successful
Internet marketing campaign that drives hundreds or even
millions of website visitors to your website every month,
year after year.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on Internet marketing and search engine marketing
services, select from the links below. |
